Design Objective
Brand Design | Packaging Design | Print Production
Create the brand design and packaging for two products in a series. Research the product’s required labels and information for the packaging design. Create die lines and produce each box. Display the brand for the products in a style guide and create a digital and print ad series for the products.
Creative Brief
Cavalier is an elite men’s hair pomade brand. The two products for this brand are a Matte Hold Pomade and a Classic Strong Hold Finish Pomade. The branding reflects a vintage barbershop style and is very masculine because of the dark colors and strong typography. 

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